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When it comes to discussions about leveraging social media platforms for business marketing, Tumblr doesn’t often come up. This is, perhaps, a travesty. The socially-driven microblogging [...]

We’ve written a lot about how social media data is colliding with keyword search data, and why it’s more important as ever to have a strong social media presence. But a lot of people [...]

Facebook’s business model centers on staying at the top of the social media ladder by constantly revamping its site and apps in hopes of creating an even better experience for both Facebook [...]

Lets be honest: Social media is getting more complex and less fun. Privacy policy updates, algorithms controlling what appears in our feeds, pages upon pages of settings and options — these [...]

Have you noticed your Twitter page looks totally different? The reason for the makeover is that Twitter’s new “look” fully incorporates responsive web design (RWD). What is RWD, [...]

As with any topic concerning Google, a mountain of speculation surrounds that “+1” button on Google+ and how to respond to the universal conclusion that +1s help improve search [...]

It’s been a year since Facebook launched its semantic search engine called Graph Search. For many users accustomed to the traditional keyword-based search style they use on other search [...]

Have you dismissed Twitter as a valuable marketing tool because you own a brick-and-mortar business and serve only local clientele? It’s a reasonable conclusion, given that much of the hype [...]

Analytics. The word inspires visions of mathematicians in white lab coats tirelessly poring over pages and pages of computer data. Perhaps that’s not the role you see yourself in while [...]

One of the biggest mistakes newbies make with marketing on Twitter is this: They put all their effort into crafting the perfect tweet, and don’t give much thought to following people. Heads [...]