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Facebook has made it clear to businesses and marketers: If you want to get in front of their billion-and-a-half active users, you’ll have to pay to play. However, in return for your [...]

Facebook’s business model centers on staying at the top of the social media ladder by constantly revamping its site and apps in hopes of creating an even better experience for both Facebook [...]

The Four Kinds of Keywords and Their Stories Like many companies, you want to increase traffic to your website. You are already paying for PPC advertising with well-researched keywords. Is there [...]

In the summer of 2012, GM ditched its paid Facebook (FB) ads. Executives of the social media giant have been talking with GM executives trying to lure them back. When GM asked for evidence that [...]