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Analytics. The word inspires visions of mathematicians in white lab coats tirelessly poring over pages and pages of computer data. Perhaps that’s not the role you see yourself in while [...]

One of the biggest mistakes newbies make with marketing on Twitter is this: They put all their effort into crafting the perfect tweet, and don’t give much thought to following people. Heads [...]

In an earlier blog about being a Facebook rock star, we talked about the number-one guideline for attracting and keeping an enthusiastic audience: Give ’em what they want. People on the [...]

Have you been reluctant to add Twitter to your social media marketing strategy because you haven’t felt confident in your ability to compose an effective tweet? Well, you’re not [...]

Whether you are on online marketer, a web-savvy business owner, or just someone who spends a lot of time on Youtube, Vimeo, or Vine, you are probably aware that video is the hottest form of [...]

So, you’ve built a Facebook page for your company. You’ve linked it to your website with a “Like” button. You even have a couple hundred “likes.” You post [...]

According to a recent study by Run Analytics, mobile devices will not only surpass the desktop computer in usage in 2014, but will also win out in terms of sales conversions. At first glance, [...]

What do you get when you gather a bunch of creative types — animators, web developers, writers, graphic designers, producers — under the same roof? You get the HuB — a 40,000 [...]

In the days when print media was king, marketing was a glorified guessing game. Businesses jockeyed for the most visible ad space within their means, then assumed the position of sitting back and [...]

Okay, that’s a bit dramatic. Now, don’t go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you’ve been watching [...]