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If you live on planet earth, we don’t need to tell you that computers are no longer relegated to stuffy office spaces, or even to laptops — those miracle inventions that gave us the [...]

In the days when print media was king, marketing was a glorified guessing game. Businesses jockeyed for the most visible ad space within their means, then assumed the position of sitting back and [...]

Okay, that’s a bit dramatic. Now, don’t go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you’ve been watching [...]

Search engine optimizers (SEOs) often say Google uses bounce rate to judge website quality. In fact, that is only partly true. At SMX West 2012, Danny Sullivan asked two search engine [...]

In 2012, the web grew, shifted, and changed more quickly than ever. In addition to increased traffic, Google and other search engines have changed the face of the web by introducing improvements [...]

The Four Kinds of Keywords and Their Stories Like many companies, you want to increase traffic to your website. You are already paying for PPC advertising with well-researched keywords. Is there [...]

According to Wikipedia, web engineering “focuses on the methodologies, techniques, and tools that are the foundation of web application development and which support their design, [...]

The “mobile revolution” began with the introduction of the iPhone five years ago. Over the past three years, the use of mobile devices has become ubiquitous because smart phones and [...]

In the summer of 2012, GM ditched its paid Facebook (FB) ads. Executives of the social media giant have been talking with GM executives trying to lure them back. When GM asked for evidence that [...]

Ok, let’s say that you have so far followed our advice and generated quality images for your site by hiring a professional photographer and/or a professional graphic artist. You’ve [...]