Quite often we get asked, “How did Blink;Tech get its name?” It is a question we love to answer, not only because it reveals the inspiration behind our company identity, but illuminates a way of thinking that permeates everything we do.
Our Foundation Is Tech
The “tech” part of our name is easy enough. We are a technology company. From our perspective, everything about the Internet is technology. Whether we’re building a website, developing inbound marketing strategies, leveraging pay-per-click marketing, analyzing traffic data, calculating ROI, or posting on social media, we embrace rapidly-evolving digital technologies and always strive to be forward-thinking so we can continue to leverage them in the most creative and productive manner for our clients.
This technologically-versed perspective makes us extremely agile as a company, and it’s what sets us apart from companies that restrict themselves to solely “web design” or “Internet marketing.” The Internet is becoming more sophisticated and fractured every day, so bringing web engineering insights to our work in Internet marketing, search engine optimization, social media advertising, and even content creation allows us to be more effective, responsive, and sustainable in creating solutions for your business needs.
It’s All about the Blink
Now for the part of our name that really gets us excited: Blink! If you haven’t already made the connection, “blink” comes from Malcolm Gladwell’s groundbreaking book, Blink: The Power of Thinking Without Thinking. In this pioneering work, Malcolm Gladwell explores that spontaneous side of decision-making and how over-thinking can often stifle creativity. It’s all about that “eureka” moment, when all the over-analysis and repetition-induced stasis falls away and a brilliant solution becomes clearly evident — and it happens in the blink of an eye!
In the world of business, there is no place where the power of “blink” can be seen more than in the startup. The entrepreneurial mindset is one that is in tune with the greater picture. Generally, when a startup business flourishes in the early stages, it is because the original idea was prescient of a societal need that established businesses had missed. That entrepreneurial hunger feeds on vision, clarity, and instinct — something that is often lost in the day-to-day operations of a business.
Blink;Tech: the Mindset of a Tech Startup
At Blink;Tech, we strive to keep that startup mindset for ourselves and foster it in our clients, whether they’re our small business neighbors here in Sarasota, or a company with a national (even international) reach. We know that simply working with proven strategies and technologies is not enough. If we want to excel, we need to maintain our commitment to excitement, spontaneity, and trusting our instincts. The “blink” mindset helps us cut through clutter and reexamine everything we do with clear eyes. Whether you come to us an entrepreneur with a new idea, or you’re someone who wants to revitalize an established business, the Blink;Tech team brings a fresh perspective and technological prowess to your project. We offer more than just services — we offer solutions.
Do you need a tech partner to help you make your mark and own the web? We’d love to hear from you. Contact us today!
